After a year of uncertainty, lockdowns and travel restrictions, Brisbane Lord Mayor Adrian Schrinner is encouraging Queenslanders to go in the draw to receive one of 30,000 tourism vouchers to put towards an unforgettable getaway to their state’s capital.
The $3 million campaign launched today is delivered in in partnership between the Brisbane City Council and the Queensland Government.
The Brisbane Holiday Dollars draw will offer Queenslanders the opportunity to get their hands on one of 30,000 vouchers worth $100 (inc. GST) which can be used towards accommodation and experiences in the Brisbane region.
Cr Schrinner said Brisbane’s tourism operators were ready to roll out the red carpet to the rest of the state to showcase just how much the destination had evolved in recent years.
“Brisbane is as a vibrant modern city that has undergone a significant transformation in recent years with a heap of new hotels, attractions and vibrant precincts added that have changed the face of our city,” he said.
“We’re telling Queenslanders that if it’s been a while since your last visit, you’ll be blown away by how Brisbane and the surrounding regions on our doorstep have evolved.
“Whether it be walking the plank atop the Story Bridge, cruising the Brisbane River, or venturing out on the beautiful Moreton Bay, this is your chance to experience our city in a way you may not have done before.
“There’s also a host of blockbuster sporting events on the calendar including the NRL Magic Round from 14-16 May and Brisbane Marathon Festival from 5-6 June. If culture is more your thing, there’s The MET’s European masterpieces on show at GOMA from 12 June onwards, giving you even more reasons to extend your stay.”
Cr Schrinner said the Brisbane Holiday Dollar program would provide much needed support to regional local hotels and tourism experience providers who have struggled with lockdowns and the closure of international borders.
“We are absolutely thrilled to partner on this campaign for Brisbane which invites Queenslanders to rediscover their capital city and neighbouring regions, and in doing so, flow money into the pockets of our local accommodation and experience operators,” he said.
“We know these industries have been hit hard by the pandemic and over recent months Brisbane City Council have been working closely with local businesses on exciting new initiatives to encourage people to come back to Brisbane, and this campaign is another way we can provide a much-needed boost.”
HOW TO GET A VOUCHER:
- Registrations for Brisbane Holiday Dollars will open at 12:00pm (midday) AEST on Tuesday, 27 April 2021, with 72 hours to get your name in the draw. The draw closes at 11:59am AEST Friday, 30 April 2021.
- Successful recipients will be notified by text and email and have four weeks to make their bookings from 6 May for travel between 6 May and 13 July 2021.
- The vouchers will cover 50 per cent of the cost of the booking with eligible accommodation and tourism experience operators, up to a maximum of $100 (inc. GST).
- For more information, visit Queensland.com/brisbaneholidaydollars
For more information about what’s happening in Brisbane visit www.adrianschrinner.com.au/brisbane-news.