Lord Mayor Adrian Schrinner is encouraging the next generation of singers, songwriters and bands to kickstart their music career and apply for The QUBE Effect 2022.
Cr Schrinner said the innovative, contemporary music program, run by Brisbane City Council, had a proven track record of unearthing the best new talent and shining a spotlight on the city’s diverse music industry.
“Over the last six years we’ve worked with more than 165 participants and there’s no doubt The QUBE Effect has played a part in launching the music careers of some truly amazing Brisbane-based artists,” he said.
“We’ve watched QUBE Effect alumni such as Sycco, Beddy Rays and Hope D go on to make triple j’s Hottest 100 and perform at some of the country’s largest music festivals.
“The program provides 24 local acts with a once-in-a-lifetime opportunity to work alongside music industry experts, produce their own music video and hone their live performance skills.
“We’re excited to once again begin the search for the next generation of The QUBE Effect superstars, with applications now open on Council’s website for 2022.”
Cr Schrinner said as well as the opportunity to kick-start their music careers, 2022 finalists will be in the running to win a swag of great prizes.
“In 2021 winners received cash prizes, photography packages, paid live performances and the chance to play a support gig at a major live music venue,” he said.
“We’re delighted to have Moondust Merchants on board to deliver the program in 2022 and are looking forward to seeing the next round of musicians take part.”
2021 Best Overall Performance Award winner Evangie said The QUBE Effect has created new opportunities.
“The professional development sessions were so beneficial and I gained some really insightful knowledge into the music industry. Of course, getting a music video made was pretty awesome too,” she said.
“As the winner of the Best Overall Performance Award, we’ll be performing at the Tivoli, which is an amazing opportunity.
“We also can’t wait to play Brisfest’s Street Serenades in September.
“To other artists thinking of applying for next year, I would say do it because it could be extremely beneficial to your career as a musician. There’s really nothing to lose by giving it a go.”
Applications for The QUBE Effect 2022 close on Monday 4 October. For more information and to apply, visit brisbane.qld.gov.au and search ‘The QUBE Effect’.
